Firmenich
WPC

#FirmenichWPC2018


We are excited to participate at WPC 2018 in Nice, France.

Come and discover, like precious “jewels,” our brand new natural and synthetic ingredients. Become inspired by our thought-leaders in sustainability, innovation and creativity.

Join us on this journey and plan a visit to our booth!
 

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World Perfumery Congress
June 5-7 2018  |  Palais des Congrès Nice Acropolis  |  Nice, France
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Firmenich inspires the industry
Sharing innovation 2018
 

Captive ingredients embody the soul of Firmenich, they express our uniqueness, our difference, and our commitment to perfection.

Each year we share our innovations by releasing some of our most beautiful captive ingredients to the industry. 

HIVERNAL® NEO
With its clean green notes and highly unusual cold effect, the powerful HIVERNAL® NEO is part of our “BEYOND MUGUET” study.
NORLIMBANOL® DEXTRO
Beaming with elegant musky notes, NORLIMBANOL® DEXTRO, is a key olfactive isomer that offers the creamy warmth of amber and the traditional iconic dry woody character of the NORLIMBANOL® family.
MORE INGREDIENTS IN OUR SHARING INNOVATION COLLECTION 2018
COMING SOON
Our Perfumers
Share Their Insights

In order to bring modernity to my fragrances I use NORLIMBANOL® DEXTRO. It creates a kind of “Electric Wood” effect.
Olivier Cresp
Master Perfumer
NORLIMBANOL® DEXTRO is synonymous with modernity. It provides my creations with character when I overdose it on masculine perfumes or with an incredible sillage when lightly dosed in feminine fragrances. It brings to life vibrant woody notes without being aggressive but with lots of volume and substantivity.
Christophe Raynaud
Perfumer
HIVERNAL® NEO is the freshest product that exists but also the longest lasting. Freshness and long-lasting qualities normally do not coexist, and with this ingredient there is a very monolithic and linear character. Despite an aldehydic aspect, its modifying power is unequaled to bring a lot of brightness and a drenched effect to both feminine and masculine perfumes.
Harry Fremont
Master Perfumer
Within BEYOND MUGUET, LILYFLORE® impresses me by its round, velvety lily of the valley facet. It is a molecule that I find addictive even when smelled alone, like Ambrox® in the woody family! It is one of the most complete and equilibrated muguet molecules for me, with a slight lactonic facet that makes it more accessible and connects it to other floral notes like jasmine or tuberose…
Dora Baghriche
Perfumer
There is not only one Muguet, each of our molecules brings a key in the construction of this complex note
François-Raphael Balestra
Perfumer
Get inspired by
Our thought leaders
Berangere MAGARINOS RUCHAT
Berangere MAGARINOS-RUCHAT
VP Global Head of Sustainability
Conference session: Celebrating the Purpose of the Perfumery Industry and the Magic of Perfumes with a Purpose
Tuesday 5th June, 4:30pm - 4:50pm

In recent years many CEOs and companies have embarked on a journey to redefine the purpose of their business and the purpose of their brands. This broad movement in today’s business is making us reflect on the purpose of our industry. While we are sometimes challenged by new consumers’ expectations our industry has made noticeable progress in sustainability. This session will discuss how our industry is reinventing our purpose. The talk will go beyond industry trends and not only discuss perfumes with purpose, but also how an iconic signature or a hero ingredient can bring meaning to a brand and help drive purpose with consumers.

Armand de Villoutreys
Armand de Villoutreys
President Perfumery & Ingredients
Key note speaker: Focusing on ‘Why’… A New Direction for Our Industry
Tuesday 5th June, 4:50pm - 5:00pm

Focusing on the question ‘Why,’ Armand will discuss how new cultural values around the world are redefining the purpose of our métier and the solutions we provide for the long-term. In a world increasingly under societal and environmental pressures, crafting perfumery and ingredients with a lasting positive impact for the consumer, the planet and our global communities is critical. Within the context of evolving socio-economic trends and shifting consumer behaviors, this talk will focus on the future role of fragrance, both globally and individually.

Jerry VITTORIA
Jerry Vittoria
President, Fine Fragrance Worldwide
Industry leader panel discussion: Future-Proofing the Industry
Wednesday 6th June, 4:00pm - 4:50pm

What are the biggest changes that will shape the fragrance industry in the next decade? The panel will discuss the state of the fragrance business and market, as well as key challenges and opportunities in the near term. Discussion points include:

• Current and forecasted economic trends
• Market, consumer and retail trends
• Business diversification and acquisitions
• Technical innovations
• Sustainability
• Regulatory demands and transparency

Olivier-CRESP
Olivier Cresp
Master Perfumer
Gilles ODDON
Gilles ODDON
Senior VP of Synthesis
Master perfumer corner: A Brand New Key to Create Today the Perfume of Tomorrow
Thursday 7th June, 10:00am - 10:45am

Hedonic qualities and positive emotions have always been the main driver of Perfumers' creativity.
Today, consumers are increasingly looking for brands and products that respect both this traditional hedonic feeling and another value related at a same time to earth’s biodiversity and economic development of society.
They are also willing to know how the perfume they buy can meet these two expectations in once. From his personal perspective, Olivier Cresp will share his passion for ingredients and his concern for future generations of perfumers. How can the actual generation secure the future access to the most beautiful and rare natural ingredients and the future usage of safe, renewable and extraordinary molecules?
He will discuss how a mix of advanced research, knowledge in Naturals and Synthetics, and creative inspiration can lead to a comprehensive sustainability measurement for fragrance creation: a new way to raise the bar in fragrance composition.

Olivier Cresp will discuss live with Gilles Oddon. The duo will recount their respective knowledge in an informal and enthusiastic conversation.
Beyond the technical criteria, Olivier will showcase different creative possibilities, using responsibly sourced naturals and sustainable molecules to develop beautiful fragrances.

Olivier’s intention is to share with the attendees some hands-on insights that have helped him during his career: inspiration, positive emotions and beyond, a constructive message…how to craft art and science and measure it.
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