Sharing his vision for our industry and of Firmenich's role in promoting responsible and sustainable growth, Gilbert will introduce the afternoon's three speakers : Saskia Wilson-Brown, The Institute for Art and Olfaction; Berangère Magarinos-Ruchat, Firmenich, and Armand de Villoutreys, Firmenich.

In recent years many CEOs and companies have embarked on a journey to redefine the purpose of their business and the purpose of their brands. This broad movement in today’s business is making us reflect on the purpose of our industry. While we are sometimes challenged by new consumers’ expectations our industry has made noticeable progress in sustainability. This session will discuss how our industry is reinventing our purpose. The talk will go beyond industry trends and not only discuss perfumes with purpose, but also how an iconic signature or a hero ingredient can bring meaning to a brand and help drive purpose with consumers.

Focusing on the question ‘Why,’ Armand will discuss how new cultural values around the world are redefining the purpose of our métier and the solutions we provide for the long-term. In a world increasingly under societal and environmental pressures, crafting perfumery and ingredients with a lasting positive impact for the consumer, the planet and our global communities is critical. Within the context of evolving socio-economic trends and shifting consumer behaviors, this talk will focus on the future role of fragrance, both globally and individually.

What are the biggest changes that will shape the fragrance industry in the next decade? The panel will discuss the state of the fragrance business and market, as well as key challenges and opportunities in the near term. Discussion points include:

• Current and forecasted economic trends
• Market, consumer and retail trends
• Business diversification and acquisitions
• Technical innovations
• Sustainability
• Regulatory demands and transparency

Hedonic qualities and positive emotions have always been the main driver of Perfumers' creativity.
Today, consumers are increasingly looking for brands and products that respect both this traditional hedonic feeling and another value related at a same time to earth’s biodiversity and economic development of society.
They are also willing to know how the perfume they buy can meet these two expectations in once. From his personal perspective, Olivier Cresp will share his passion for ingredients and his concern for future generations of perfumers. How can the actual generation secure the future access to the most beautiful and rare natural ingredients and the future usage of safe, renewable and extraordinary molecules?
He will discuss how a mix of advanced research, knowledge in Naturals and Synthetics, and creative inspiration can lead to a comprehensive sustainability measurement for fragrance creation: a new way to raise the bar in fragrance composition.

Olivier Cresp will discuss live with Gilles Oddon. The duo will recount their respective knowledge in an informal and enthusiastic conversation.
Beyond the technical criteria, Olivier will showcase different creative possibilities, using responsibly sourced naturals and sustainable molecules to develop beautiful fragrances.

Olivier’s intention is to share with the attendees some hands-on insights that have helped him during his career: inspiration, positive emotions and beyond, a constructive message…how to craft art and science and measure it.

Natural ingredients and their role and importance in Perfumery creation have come a long way in the past 5 years. This evolution, may be revolution, is drawing ever greater media attention and challenging the whole F&F Industry in its core habits and behaviors.

During the interview, Dominique will explain in "5 Keys" the major changes that already have and will continue to shape a very new scenery of Naturals, from field to bottle, for our Industry and its customers.
Climate with its compulsory integration in any strategy, Farmers who now run the game front stage, Producers who are reinventing their trade, Demand driven by the B2C tsunami and Supply searching for new geographic and technical territories.