Determine how fragrance enhances brand purpose and product development
Today, brands can successfully define and consistently execute a stronger brand purpose across all touchpoints in order to appeal to conscious consumers. To deliver real value to consumers, brands can examine all shades of naturalness and appropriate sustainability proof points to take a stand on where they want to be, in regards to their product offer, and clearly articulate a set of appealing claims in order to build an educational and compelling narrative for consumers that addresses their concerns.