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CREATEFORGOOD™

Determine how fragrance enhances brand purpose and product development
 
1

CREATEFORGOOD™

Determine how fragrance enhances brand purpose and product development
Determine how fragrance enhances brand purpose and product development

Today, brands can successfully define and consistently execute a stronger brand purpose across all touchpoints in order to appeal to conscious consumers. To deliver real value to consumers, brands can examine all shades of naturalness and appropriate sustainability proof points to take a stand on where they want to be, in regards to their product offer, and clearly articulate a set of appealing claims in order to build an educational and compelling narrative for consumers that addresses their concerns.
FRAGRANCE ROLE IN ENHANCING BRANDS’ NATURALNESS & SUSTAINABILITY

Our Conscious Consumer research insights shows that fragrances play an important role in driving naturalness and sustainability. Our Natural & Sustainability Wheel will allow you to assess where you want to position your fragranced product offer.

Our approach examines different natural and sustainable development solutions that address the following four pillars:

  • Shades of Natural
  • Good for Me and My Family
  • Good for the Planet
  • Good for the Communities

OUR 5-STEP CREATEFORGOOD™ PROGRAM
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