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CREATEFORGOOD™

Measure and improve fragrance sustainability impact
4

CREATEFORGOOD™

Measure and improve fragrance sustainability impact
Measure and improve fragrance sustainability impact

Today, we can help brands reduce their environmental footprint throughout their value chain. Conscious consumers trust brands that work towards this goal because it means that they get to make a better choice to be responsible when using their products. They need to know their purchase decision has no negative environmental and social impact. That is why throughout our process of designing fragrances, we look to reduce our eco-footprint, educate consumers and collaborate with industry experts as well as emerging creatives to push for a sustainable future together.
MEASURE AND IMPROVE SUSTAINABLE IMPACT

All brands should have access to a tool that allows them to measure and improve a fragrance’s natural and sustainable profile. We recommend aligning the industry on our EcoScent Compass™, a holistic tool that builds on our ingredients’ natural and sustainable properties, our lifecycle analysis and our social data, aligned with the most robust methodologies (in the European Union) and global Key Preformance Indicators (KPIs), to examine three complementary scores: green properties (what’s inside the fragrance), environmental impact, and social impact.

FIND OUT MORE ABOUT THE FOOTPRINT OF FRAGRANCE
OUR-5 STEP CREATEFORGOOD™ PROGRAM
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