5

CREATEFORGOOD™

Create fragrance solutions that deliver trust and delight responsibly
 
5

CREATEFORGOOD™

Create fragrance solutions that deliver trust and delight responsibly
Create fragrance solutions that deliver trust and delight responsibly

Consumers today are more than ever drawn to living memorable experiences. We learned from our Conscious Consumer research that 86% of consumers globally declare that fragrance brings pleasure to their lives.
Creativity is still essential; beautiful fragrances align and enhance the overall experience for consumers. Perfumers play an important role in ensuring delivery of an emotional, sensorial experience that delivers on this promise, while simultaneously being sustainable.
SCENTFORGOOD™ COLLECTION

This essential step in our program relies on our perfumers’ talent and mastery to create tailor-made fragrances with sensorial experiences for both pleasure and naturalness that delight consumers and build trust, while protecting the planet, people and society. Launched in January 2019, the ScentForGood™ collection now includes over 300 eco-designed fragrances, which comply with the desired claims and safety regulations, and thrill today’s uncompromising conscious consumers.

Master Perfumer, Honorine Blanc, explains, “We have a whole new challenge: creating fine fragrances with emotional experiences that meet consumer expectations for naturalness and sustainability, respect ethics and regulations, and deliver a positive impact on our world. That is what CreateForGood™ is all about.”


OUR 5-STEP CREATEFORGOOD™ PROGRAM
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