NEW SUGAR TAX
With the obesity problem in South Africa many food and beverage manufacturers have begun launching lower/no/reduced calorie and sugar products. This trend will continue with the new sugar tax that was announced last December.
The new tax will be implemented as of 1st April and will force manufacturers to reformulate their products with sugar content up to 4g.
At Firmenich we are moving beyond flavours and launching our new family of TastePRINT™ Sweetener Solutions. This technology can achieve up to a total of 100% sugar removal and still create fantastic taste experience driving consumer preference.
TastePRlNT™ Sweetener Solutions are sold as an optimised blend of flavours (modifiers, maskers, tonality) + non-nutritive sweeteners making Firmenich a one-stop solution for all your sugar reduction needs.