SOUTH AFRICA
NEW SUGAR TAX

With the obesity problem in South Africa many food and beverage manufacturers have begun launching lower/no/reduced calorie and sugar products. This trend will continue with the new sugar tax that was announced last December.

The new tax will be implemented as of 1^st April and will force manufacturers to reformulate their products with sugar content up to 4g.


BEYOND FLAVOURS
FIRMENICH TastePRINT™

At Firmenich we are moving beyond flavours and launching our new family of TastePRINT^™ Sweetener Solutions. This technology can achieve up to a total of 100% sugar removal and still create fantastic taste experience driving consumer preference.

TastePRlNT^™ Sweetener Solutions are sold as an optimised blend of flavours (modifiers, maskers, tonality) + non-nutritive sweeteners making Firmenich a one-stop solution for all your sugar reduction needs.